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BBA Marketing

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Effective Marketing is crucial to every business venture. Our Bachelor of Business Administration in Marketing is fashioned to equip students with administrative and marketing skills to enable them work effectively in the world of work. Good marketing calls for performing many small tasks thoroughly and intelligently. The concentration in marketing prepares students to understand the business activities employed in the anticipation, management and satisfaction of demand. Marketing majors typically pursue careers in sales and sales management, product and brand management, retail management, physical distribution, marketing research, advertising, or international marketing

Course Content

Upon completion of the curriculum for Business Administration with specialisation in Marketing, a student will be able to understand the basic concepts in marketing and how they are used to encourage an exchange, identify and utilise basic marketing strategies used in the measurement, targeting, positioning and selling of a product to a market, understand the nature, scope and responsibilities of retailers, together with the required skills, understand the effects of advertising on business and society, the control and evaluation of advertising programmes and the impact of government regulations on advertising among others.

For successful completion of the programme, you are required to have 128 credits and must complete all modules for the 4-year period. The following are the modules you will study;

 Year 1

  1. English for Academic Purposes
  2. French for Communication
  3. Spiritual Formation
  4. Personal Finance
  5. Basic Mathematics
  6. Information Technology
  7. Psychology
  8. Governance & Public Administration
  9. Statistics
  10. Logic & Critical Thinking
  11. Principles of Social Behavior

Year 2

  1. Principles of Financial Accounting
  2. Principles of Microeconomics
  3. Principles of Marketing Management
  4. Legal Environment of Business
  5. Quantitative Methods for Business Decisions
  6. Corporate Financial Management
  7. Principles of Management
  8. Principles of Accounting
  9. Principles of Macroeconomics
  10. Business Communication
  11. Principles of Operations Management

Year 3

  1. Management Information Systems
  2. Product & Brand
  3. Consumer Behavior
  4. Managerial Economics
  5. Company Law & Partnership Law
  6. Consumer Relationship Management
  7. Business Ethics
  8. Entrepreneurship and Innovation
  9. Business Research Methods
  10. Organizational Behavior

Year 4

  1. International Business
  2. Internship
  3. SME Marketing
  4. Retail Management
  5. Industrial Marketing
  6. Corporate Strategy
  7. Project Work
  8. E-Marketing
  9. Service Marketing
  10. Public Relations

Entry Requirements

Dominion University College adopts a flexile admission approach and we accept applications from individuals with a wide range of qualifications. We also welcome mature applicants with no or less formal qualifications. Our admission requirements are categorized to include;

  • West African Examinations Council (WAEC) Examinations

These are the standard nationally recognized examinations for academic progression into tertiary educational institutions in Ghana.

i. Senior Secondary School Certificate Examination (SSSCE)

Compulsory Subjects – Grade D or better in three (3) core subjects, including English, Mathematics (Core) and Social Studies or Integrated Science and three Elective Subjects including Elective Mathematics with a minimum of  Grade D.

ii.West Africa Senior School Certificate Examination(WASSCE)

Compulsory Subjects – Grade C6 or better in three (3) core subjects, including English, Mathematics (Core) and Social Studies or Integrated Science and three Elective Subjects including Elective Mathematics with a minimum of   Grade C6.

iii. General Certificate of   Education (GCE) Advanced Level

Passes in three (3) subjects (at least, one of   the passes should be Grade D or better).  Also, the applicant must have had credit passes (Grade 6) in five GCE Ordinary Level subjects including English, Mathematics and a Science subject (for non-science students) and an Arts subject for Science students.

iv. Advanced Business Certificate Examination (ABCE)

Passes in three (3) subjects (at least, one of the passes should be Grade D or better).Also, the applicant must have credit passes in five (5) subjects including English Language, Mathematics, Integrated Science or Social Studies in General Business Examination (GBCE).

  • Mature Students’ Entry

The mature students’ entry requires applicants to;

  1. Must be at least 25 years old;
  2. show proof of age with birth certificate
  3. provide introductory letter from employer or show any other proof of employment;
  4. Pass the Mature Students’ Entrance Examinations conducted by the Dominion University. The examination covers English Language, Mathematics and an Aptitude Test. In lieu of this examination, the applicant should have proof of credit passes in English and Mathematics in any of the nationally recognized examinations (WAEC Examinations).
  • Foreign Qualifications

All foreign qualifications are referred to the National Accreditation Board (NAB) for determination of   equivalences and eligibility for admission to tertiary institutions in Ghana (National Accreditation Board Act, 2007 [Act 744 (2(2b)]).

Note: American SAT, TOEFL etc cannot in themselves be accepted as entry qualifications into a Ghanaian tertiary institutions.

  • Higher National Diploma (HND) Qualifications

An HND holder applicant must have at least have a second-class (Lower Division) certificate to qualify to enrol of this programme. He/she must have at least 2 years post HND working experience. Other Diploma qualifications with equivalence of HND may be considered.

NB: Dominion University’s entry qualifications for HND are requirements, which follows the requirement of its Mentoring University.

  • Professional and Other Entry Qualifications

Entry into the Bachelor of Science in Computer Science with professional certificates and any other qualifications beyond the ones specified above are treated on individual cases, where such certificates are referred to the National Accreditation Board for the establishment of   their equivalences, to determine their eligibility for admission into the programme.


Fees & Payment


Full-Time | Regular 4 years  2,335.00
Weekend  4 years  2,335.00


Full-Time | Regular 4 years  2,725.00
Weekend  4 years  2,725.00


Our Bachelor of Business Administration in Marketing is a four (4) year degree programme.

For holders of Higher National Diploma (HND) in Marketing or any related courses who wishes to top-up will pursue the BBA Marketing for a duration of two (2) years. Where the HND is in a different course, the duration of study will be three (3) years.

For holders of Ordinary Diploma (Diploma) in Marketing or any related courses who wishes to top-up will pursue the BBA Marketing for a duration of three (3) years.


Career Opportunities

Some career prospects available after completion of degree in marketing are as follows;

  1. Marketing Executive
  2. Advertising & PR
  3. Advertising Art Director
  4. Market Researcher
  5. PPC Specialist
  6. Entrepreneur
  7. Digital Marketer
  8. Public Relations Officer
  9. Social Media Manager
  10. Sales Promotion Account Executive
  11. Product Manager
  12. Digital Copywriter
  13. Business Adviser
  14. Media Buyer
  15. Event Manager
  16. UX Designer
  17. Web Content Manager