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HND Marketing

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Effective Marketing is crucial to every business venture. Our Higher National Diploma in Marketing is fashioned to equip students with administrative and marketing skills to enable them work effectively in the world of work.

The program will also enhance the knowledge and skills of graduates in order to become responsible in the real world industry, preparing them to be entrepreneurs who will assist in the long run to release the pressure of unemployment rate.

Course Content

This programmes has various modules for every year specifically designed to ensure students develop skills of marketing to meet the prevailing industry requirement, have firm foundation to pursue higher academic levels and to have the opportunity for undertake further profession in marketing, display personal and problem solving skills necessary for successful career and on-going professional development in that area etc.

This programme requires the completion of the three years modules as well as minimum credits of ninety (90) before awarded the qualification of HND. Marketing. The following are the modules for the three (3) years;

Year 1

  1. Communication Skills I, II
  2. Computer Fundamentals
  3. Microeconomics
  4. Business Mathematics
  5. African Studies
  6. Principles of Accounting
  7. Principles of Management
  8. Introduction to Business Law
  9. Fundamentals of Marketing
  10. Business Statistics

Year 2

  1. Entrepreneurship Development
  2. Organizational Behaviour
  3. Principles of Marketing
  4. Customer Relationship Management
  5. Electronic Marketing
  6. Research Methods
  7. Business Ethics & Values
  8. Management Information System
  9. Strategic Marketing Management
  10. Marketing, Planning and Control Analysis

Year 3

  1. Strategic Management
  2. Project Work
  3. Selling and Sales Management
  4. Integrated Marketing Communication
  5. International Marketing
  6. Project Management
  7. International Business
  8. Services Marketing
  9. Consumer Behaviour

Entry Requirements

Dominion University College adopts a flexible admission approach and we accept applications from individuals with a wide range of qualifications. For admission unto the HND Marketing, applicants must have six passes from (A1 to D7), passes in three core subjects including core mathematics and English language and any three passes in your electives.

Kindly note that passes required translates further that, you qualify for HND if your six passes contain a D7 only.

Fees & Payment


Full-Time | Regular 3 years  1,570.00
Weekend  3 years  1,570.00




NB: All fees are stated per semesterly


Full-Time | Regular 3 years  1,820.00
Weekend  3 years  1,820.00





NB: All fees are stated per semesterly


The Higher National Diploma in Marketing is a three (3) year programme.

Our HND Marketing at Dominion is a pathway to degree in Marketing. After the three (3) year HND, you will be given the opportunity to upgrade (Top-up) to degree in Marketing for a duration of two (2) years.

In sum, the HND Marketing pathway to degree in Marketing is five (5) years including National Service of one (1) year.


Career Opportunities