Master of Business Administration (MBA) in Marketing

Dominion University College is committed to helping individuals achieve career success by developing the competencies they need. Our MBA Marketing programme is a key part of this mission. By identifying the skills gaps across various sectors of the economy, the MBA, Marketing programme is designed to provide participants with the essential skills they need to thrive in any marketing career. 

Our MBA Marketing programme includes individuals who have background in marketing or a related field and are looking to advance their careers in marketing or move into leadership roles. This includes marketing professionals who are looking to upgrade their skills and knowledge, as well as individuals who are looking to transition into marketing from other fields.

Course Content

The MBA programme prepares students for careers as University lectures, Advertising Manager, Public Relations Manager and more within both industry and the non-profit sector. Qualified students will be able to analyze marketing data, make data-driven decisions, and use market research to inform marketing strategy.

 The various modules for this course are outlined below;

Academic Modules

Core Courses
  • Business Economics
  • Management & Organizational Behaviour
  • Business & Legal Environment
  • Marketing Management
  • Human Resources Management
  • Entrepreneurship & Start-Up
Total Credits: 18 Credits
Core Courses
  • Accounting and Finance for Managers
  • Quantitative Methods
  • Business Research Methods
  • Strategic Management
  • Consumer Behaviour
  • Service Marketing
Total Credits: 18 Credits
Core Courses
  • Integrated Marketing Communication and Digital Marketing
  • Strategic Marketing and Brands Management
  • Sales Management
  • Marketing Research
  • MBA Thesis
Elective Courses (Select One)
  • Sales and Retail Management
  • New Product & Service Development
  • Financial Mathematics
  • International Marketing
  • Relationship Marketing
 
Total Credits: 18 Credits

Entry Requirement

The entry requirements for MBA in Marketing at Dominion University College are as follows;

Applicants with Bachelor’s degree from a recognised University with a minimum of Second-Class Honours (Lower Division) will be admitted unto MBA Marketing programme after passing their interviews with the Graduate Admission Committee.

Applicants who hold membership of a recognised professional body such as Institute of Chartered Accountants, Ghana (ICAG), Association of Chartered Certified Accountants (ACCA), Chartered Institute of Management Accountants (CIMA), Institute of Chartered Secretaries (ICSA), Chartered Institute of People and Development (CIPD), and Chartered Institute of Marketing (CIM) may be considered for admission.

All holders of foreign certificates which are equivalent to degree are to submit their certificates to the Ghana Tertiary Education Commission (GTEC) previously NAB for evaluation and determination of equivalences as well as eligibility for admission onto the programme.

Duration

Candidates admitted onto the MBA in Marketing programme  will have fifteen (15) months to complete their programme.

Applicants are to note that, if after fifteen (15) months the MBA Marketing programme has not been completed he or she shall be withdrawn from the programme.

At completion of the programme, students are required to fulfil all requirements in addition to those specified by the TALI Graduate School (TGS). 

The Master of Business Administration (Marketing) degree is awarded after participants have successfully:

  • Completed all required coursework within the approved timeline.
  • Passed all the taught courses.
  • Presented a research thesis of about 10,000 words.

Submitted all necessary forms to file for graduation

Career oppotunities

At the end of the MBA Marketing programme, graduates are likely to find themselves in the areas of Academia, Brand Manager, Digital Research Analyst, Sales Manager, Advertising Manager, Digital Marketing Manager, Business Development Manager, Public Relations Manager, Product Manager, and for-profit sector among others.

Fees & Duration

  • Level

    Weekend
  • Ghanaian Students

    GHS 8,700.00

    (Per semester)
  • Duration

    15 months
  • Foreign Students

    GHS 10,000.00

    (Per semester)
  • Duration

    15 months
  • Lectures

    3 semesters

Payment of fees should be made to;
Account Name: Dominion University College
Bank: GT Bank
Branch: Spintex Road
Account No: 205119702111

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