- info@duc.edu.gh
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+233507777431
+233507777431
Mode of
study
On campus
Duration
4 Years
Campus
East Legon
Local Fees
GH₵ 4,100.00
International Fees
GH₵ 4,700.00
Entry year
2024-2025
The Bachelor of Business Administration (BBA) in Marketing programme is designed to provide students with a strong foundation for a successful career in the competitive business world. The comprehensive curriculum covers key marketing principles and practices such as market research, advertising, brand management, consumer behaviour, and strategic planning.
This BBA in Marketing programme emphasizes the integration of theoretical knowledge and practical applications. Through engaging lectures, case studies, and hands-on projects, students develop critical thinking, problem-solving, and effective communication skills crucial for success in the dynamic field of marketing.
With a focus on fostering a global mindset, the programme exposes students to international marketing strategies and trends, preparing them to navigate the complexities of the global marketplace. Overall, the BBA in Marketing offers a rigorous education that equips students with the knowledge, skills, and mindset needed to excel in today's competitive business landscape.
Find out more
One of the key benefits of pursuing a BSc Computer Science with Management degree is the solid foundation in computer science it provides. From programming languages to algorithms, database management to software development, you will gain a comprehensive understanding of the technical aspects of computer science. These skills will enable you to design and develop software systems, analyze complex data sets, and tackle real-world computational problems
In addition to in-depth technical knowledge, this degree program equips you with essential business acumen and management skills. You will learn about organizational behavior, strategic management, project management, and entrepreneurship. This unique combination of computer science and management will make you well-rounded and better prepared to take on leadership roles in the tech industry.
This course creates a platform for an advanced financial education and you will explore a systematized flow and management of money and assets. Banking and Finance affords you an endless career options as you acquire expert knowledge, skill-set and requisite fundamentals of the financial world.
FIRST SEMESTER
| Course code | Course Title | Credit Hours |
|---|---|---|
| GER 101 | English for Academic Purposes | 3 |
| GER 103 | French for Communication | 3 |
| GER 105 | Basic Mathematics | 3 |
| STS 111 | Spiritual Formation | 2 |
| FIN 101 | Personal Finance | 3 |
| SCS 109 | Information Technology | 3 |
| TOTAL | 17 |
SECOND SEMESTER
| Course Code | Course Title | Credit Hours |
|---|---|---|
| GER 102 | Psychology | 3 |
| GER 104 | Governance and Public Administration | 3 |
| GER 106 | Statistics | 3 |
| GER 108 | Logic and Critical Thinking | 3 |
| GER 112 | Principles of Social Behaviour | 3 |
| TOTAL | 15 |
FIRST SEMESTER
| Course Code | Course Title | Credit Hours |
|---|---|---|
| ACC 201 | Principles of Financial Accounting | 3 |
| BUS 203 | Principles of Micro-economics | 3 |
| BUS 205 | Legal Environment of Business | 3 |
| BUS 209 | Quantitative Methods for Business Decisions | 3 |
| FIN 211 | Corporate Financial Management | 3 |
| MGT 207 | Principles of Management | 3 |
| TOTAL | 18 |
SECOND SEMESTER
| Course Code | Course Title | Credit Hours |
|---|---|---|
| ACC 202 | Principles of Management Accounting | 3 |
| BUS 204 | Principles of Macro-economics | 3 |
| BUS 214 | Business Communication | 3 |
| MGT 212 | Principles of Operations Management | 3 |
| MKT 208 | Principles of Marketing Management | 3 |
| TOTAL | 15 |
FIRST SEMESTER
| Course Code | Course Title | Credit Hours |
|---|---|---|
| SCS 305 | Management Information Systems | 3 |
| MKT 315 | Product and Brand Management | 3 |
| MKT 313 | Consumer Behaviour | 3 |
| BUS 305 | Managerial Economics | 3 |
| BUS 313 | Company and Partnership Law | 3 |
| TOTAL | 15 |
SECOND SEMESTER
| Course Code | Course Title | Credit Hours |
|---|---|---|
| MKT 314 | Customer Relationship Management | 3 |
| BUS 302 | Business Ethics Values | 3 |
| BUS 314 | Entrepreneurship and Innovation | 3 |
| BUS 330 | Business Research Methods | 3 |
| MGT 302 | Organisational Behaviour | 3 |
| TOTAL | 15 |
FIRST SEMESTER
| Course Code | Course Title | Credit Hours |
|---|---|---|
| BUS 405 | International Business | 3 |
| GER 411 | E-Commerce Marketing | 3 |
| MKT 409 | Management & Marketing for SME | 3 |
| MKT 415 | Retail & Sales Management | 3 |
| MKT 417 | Industrial Marketing | 3 |
| TOTAL | 15 |
SECOND SEMESTER
| Course Code | Course Title | Credit Hours |
|---|---|---|
| BUS 408 | Organizational Policy and Strategy | 3 |
| GER 406 | Project Work | 6 |
| MKT 410 | E-Marketing | 3 |
| MKT 412 | Service Marketing | 3 |
| MKT 414 | Public Relations | 3 |
| TOTAL | 18 |
• Marketing Manager
• Brand Manager
• Market Research Analyst
• Advertising Executive
• Sales Manager
• Marketing Manager
• Brand Manager
• Market Research Analyst
• Advertising Executive
• Sales Manager
Explore detailed information about our tuition costs and payment options. We are committed to providing a transparent and affordable education for all our students.
Year 1 Semester Fees
4,100.00
(12 credit minimum)
Year 2 Semester Fees
3,200.00
(12 credit minimum)
Year 3 Semester Fees
3,200.00
(12 credit minimum)
Year 4 Semester Fees
3,200.00
(12 credit minimum)
Year 1 Semester Fees
4,700.00
(12 credit minimum)
Year 2 Semester Fees
3,200.00
(12 credit minimum)
Year 3 Semester Fees
3,200.00
(12 credit minimum)
Year 4 Semester Fees
3,200.00
(12 credit minimum)