BBA in Marketing

Mode of study
On campus

Duration
4 Years

Campus
East Legon

Local Fees
GH₵ 3,300.00

International Fees
GH₵ 3,900.00

Entry year
2023-2024

Apply here

The Bachelor of Business Administration (BBA) in Marketing programme is designed to provide students with a strong foundation for a successful career in the competitive business world. The comprehensive curriculum covers key marketing principles and practices such as market research, advertising, brand management, consumer behaviour, and strategic planning.

This BBA in Marketing programme emphasizes the integration of theoretical knowledge and practical applications. Through engaging lectures, case studies, and hands-on projects, students develop critical thinking, problem-solving, and effective communication skills crucial for success in the dynamic field of marketing.

With a focus on fostering a global mindset, the programme exposes students to international marketing strategies and trends, preparing them to navigate the complexities of the global marketplace. Overall, the BBA in Marketing offers a rigorous education that equips students with the knowledge, skills, and mindset needed to excel in today's competitive business landscape.

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Course Objectives

Technical Competence in Computer Science

One of the key benefits of pursuing a BSc Computer Science with Management degree is the solid foundation in computer science it provides. From programming languages to algorithms, database management to software development, you will gain a comprehensive understanding of the technical aspects of computer science. These skills will enable you to design and develop software systems, analyze complex data sets, and tackle real-world computational problems

Business Acumen and Management Skills

In addition to in-depth technical knowledge, this degree program equips you with essential business acumen and management skills. You will learn about organizational behavior, strategic management, project management, and entrepreneurship. This unique combination of computer science and management will make you well-rounded and better prepared to take on leadership roles in the tech industry.

Entry Requirements

This course creates a platform for an advanced financial education and you will explore a systematized flow and management of money and assets. Banking and Finance affords you an endless career options as you acquire expert knowledge, skill-set and requisite fundamentals of the financial world.

  1. West Africa Examination Certificate Holders (WASSCE/NECO): For applicants applying with wasscr neco certificates, you must have six (6) passes (A1 to C6), passes in three (3) core subjects including core mathematics and english language and passes in any three relevant elective courses. 
  2.  SSCE Entry: For applicants applying with the old WAEC certificate (i.e. SSCE) are required to have six (6) passes (A1 to D7), three (3) core subjects including mathematics and english language and passes in any three relevant elective courses.
  3. GCE Advanced Level: Applicants with General Certificate of Education must have three (3) passes (1 to 7) and five credits in GCE Ordinary level subjects including mathematics and english language.

 

  1. ABCE Entry: For applicants with Advanced Business Certificate Examination, they must have three passes (A to D) and credit passes in five (5) subjects in General Business Examination (GBCE).
  2. Higher National Diploma (HND): Applicants applying for any of DUC's HND programmes must have  six (6) passes (A1 to D7), passes in three (3) core subjects including core mathematics and english language and passes in any three relevant elective courses. 
  3. Mature Entry: Applicants who do not have any certificate or do not have good passes and 25 years and above are eligible for our mature entry pathway. Applicants must show proof of age with a valid birth certificate, provide an introductory letter from employer if employed and applicant must pass the mature students entrance examinations conducted by the University. The examination covers English language, Mathematics and an Aptitude test.

  1. Foreign Certificates: All foreign certificates must be evaluated by the Ghana Tertiary Education Commission (GTEC) before being considered for admission. Click here for more information on certificate evaluation. 
  2. International Students: All international students who do not have English as your first language are to submit proof of English Proficiency. 
  3. Top-Ups : We accept applicants applying to upgrade or top-up to degree with a qualification lower than degree. A holder of Diploma may top-up to degree in the same discipline or otherwise and such applicant will be placed at level 200. Holders of Higher National Diploma may top-up to degree in the same discipline or subject area and be placed at level 300. Where the top-up is to be in a subject area different from the HND certificate held, the applicant will be placed at level 200

Academic Modules

FIRST SEMESTER 

Course code Course Title Credit Hours
GER 101 English for Academic Purposes  3
GER 103 French for Communication  3
GER 105 Basic Mathematics  3
STS 111 Spiritual Formation  2
FIN 101 Personal Finance  3
SCS 109 Information Technology  3
  TOTAL  17

 

SECOND SEMESTER 

Course Code  Course Title  Credit Hours 
GER 102 Psychology  3
GER 104 Governance and Public Administration  3
GER 106 Statistics  3
GER 108 Logic and Critical Thinking  3
GER 112 Principles of Social Behaviour  3
  TOTAL 15

 

 

 

 

 

 

FIRST SEMESTER 

Course Code  Course Title  Credit Hours 
ACC 201 Principles of Financial Accounting  3
BUS 203 Principles of Micro-economics  3
BUS 205 Legal Environment of Business  3
BUS 209 Quantitative Methods for Business Decisions  3
FIN 211 Corporate Financial Management  3
MGT 207 Principles of Management  3
  TOTAL 18

 

SECOND SEMESTER 

Course Code Course Title  Credit Hours 
ACC 202 Principles of Management Accounting  3
BUS 204 Principles of Macro-economics  3
BUS 214 Business Communication  3
MGT 212 Principles of Operations Management  3
MKT 208 Principles of Marketing Management  3
  TOTAL 15

 

FIRST SEMESTER 

Course Code  Course Title  Credit Hours 
SCS 305 Management Information Systems  3
MKT 315 Product and Brand Management  3
MKT 313 Consumer Behaviour  3
BUS 305 Managerial Economics  3
BUS 313 Company and Partnership Law  3
  TOTAL 15

 

SECOND SEMESTER 

Course Code  Course Title  Credit Hours 
MKT 314 Customer Relationship Management  3
BUS 302 Business Ethics Values 3
BUS 314 Entrepreneurship and Innovation  3
BUS 330 Business Research Methods  3
MGT 302 Organisational Behaviour  3
  TOTAL 15

 

FIRST SEMESTER 

Course Code  Course Title  Credit Hours 
BUS 405 International Business  3
GER 411 E-Commerce Marketing  3
MKT 409 Management & Marketing for SME 3
MKT 415 Retail & Sales Management  3
MKT 417 Industrial Marketing  3
  TOTAL  15

 

SECOND SEMESTER 

Course Code  Course Title  Credit Hours 
BUS 408 Organizational Policy and Strategy  3
GER 406 Project Work  6
MKT 410 E-Marketing  3
MKT 412 Service Marketing  3
MKT 414 Public Relations  3
  TOTAL 18

 

Career Prospects

• Marketing Manager

• Brand Manager

• Market Research Analyst

• Advertising Executive

• Sales Manager

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Career Prospects

• Marketing Manager

• Brand Manager

• Market Research Analyst

• Advertising Executive

• Sales Manager

Why choose BBA in Marketing

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Tuition costs

Explore detailed information about our tuition costs and payment options. We are committed to providing a transparent and affordable education for all our students.

Domestic fees

4-month semesters

Year 1 Semester Fees
3,300.00
(12 credit minimum)

Year 2 Semester Fees
3,200.00
(12 credit minimum)

Year 3 Semester Fees
3,200.00
(12 credit minimum)

Year 4 Semester Fees
3,200.00
(12 credit minimum)

  • Total
  • $21,490

International fees

4-month semesters

Year 1 Semester Fees
3,900.00
(12 credit minimum)

Year 2 Semester Fees
3,800.00
(12 credit minimum)

Year 3 Semester Fees
3,800.00
(12 credit minimum)

Year 4 Semester Fees
3,800.00
(12 credit minimum)

  • Total
  • $21,490

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