Dominion University College

The Master of Business Administration in Marketing programme stands as a highly esteemed and prestigious academic pursuit, offering individuals a comprehensive and profound understanding of the intricacies and complexities inherent in modern marketing strategies, principles, and practices within the business landscape. This programme is dedicated to equipping students with the necessary knowledge, skills, and competencies to excel in diverse marketing roles across various industries and sectors.

Encompassing crucial topics such as market research, consumer behaviour, branding, advertising, sales management, and digital marketing, students gain a strategic mindset and analytical acumen. This empowers them to make informed decisions and formulate effective marketing campaigns that target and engage consumers strategically. The programme not only emphasizes technical expertise but also places a strong focus on ethical and socially responsible marketing practices, ensuring that graduates possess not only the skills but also the moral compass needed to navigate the ever-evolving marketing landscape.

In summary, the Master of Business Administration in Marketing programme is meticulously designed to shape individuals into well-rounded marketing professionals. Graduates are equipped to drive organizational growth, build brand equity, and successfully navigate the dynamic and competitive global marketplace.

Entry Requirements

This course creates a platform for an advanced financial education and you will explore a systematized flow and management of money and assets. Banking and Finance affords you an endless career options as you acquire expert knowledge, skill-set and requisite fundamentals of the financial world.

Category A

First-degree holders

Applicants should hold a bachelor’s degree from a recognised University with at least a Second Class Honors, (lower division). A post-degree work experience is required.

Category B:

Professional Applicants

Applicants who hold membership of a recognised professional body such as Institute of Chartered Accountants, Ghana (ICAG), Association of Chartered Certified Accountants (ACCA), Chartered Institute of Management Accountants (CIMA), Institute of Chartered Secretaries (ICSA), Chartered Institute of People and Development (CIPD), and Chartered Institute of Marketing (CIM) may be considered for admission.

Category C:

International Applicants

International applicants with international qualifications equivalent to degree (for example, Level 6 Diploma in the UK) or graduate diploma must be approved/confirmed by the Ghana Tertiary Education Commission (GTEC) before granted admission.

NB: Selection of candidates for admission to the programme shall be by interview.

Academic Modules

TRIMESTER I - III

Dominion University College is dedicated to equipping individuals with the tools and knowledge they need to excel in their chosen careers. Our MBA in Marketing programme embodies this commitment by addressing the evolving needs of the marketing landscape.

Addressing Skill Gaps in the Industry:

Through comprehensive research, we identify critical skill gaps across various industry sectors. Our MBA in Marketing curriculum is meticulously designed to bridge these gaps and equip you with the essential skillset to thrive in any marketing role.

Developing In-Demand Competencies:

The program fosters the development of critical competencies crucial for success in the marketing industry and beyond:

Analytical and creative problem-solving: You'll gain the ability to analyze complex challenges, generate innovative solutions, and make data-driven decisions.
Effective leadership and management: Develop strong leadership and management skills to navigate diverse teams, inspire colleagues, and achieve marketing goals effectively.
Enhanced collaboration and communication: You'll hone your ability to collaborate effectively with colleagues from various backgrounds and communicate complex marketing concepts clearly and persuasively.

These competencies form the cornerstone of a successful marketing career and empower you to advance your professional development significantly.

Details of the curriculum include the following:

1. Required(core) course(s)
Business Economics
Management and Organizational Behaviour
Accounting and Finance for Managers
Business and Legal Environment
Marketing Management
Human Resource Management
Quantitative Methods
Business Research Methods
Strategic Marketing
Consumer Behaviour

1. Elective course(s)
Retail Marketing
New Product & Service Development
International Marketing
Brand Management
Electronic Business
GIS for Business

1. Research component
Business Research Methods

1. Practical training, industrial attachment, internship, clinical experience, etc.
Entrepreneurship and Start-up

Career Prospects

• Marketing Manager

• Brand Manager

• Market Research Analyst

• Digital Marketing Manager

• Product Manager

Tuition costs

Explore detailed information about our tuition costs and payment options. We are committed to providing a transparent and affordable education for all our students.

Domestic fees

4-month semesters

Year 1 Semester Fees
30,000.00 (12 credit minimum)

Year 2 Semester Fees
0.00 (12 credit minimum)

Year 3 Semester Fees
NULL (12 credit minimum)

Year 4 Semester Fees
NULL (12 credit minimum)

International fees