MBA in Marketing

Mode of study
Attendance

Duration
15 Months

Campus
East Legon

Local Fees
GHS 26100.00

International Fees
GHS 30000.00

Entry year
2023-2024

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The Master of Business Administration in Marketing programme stands as a highly esteemed and prestigious academic pursuit, offering individuals a comprehensive and profound understanding of the intricacies and complexities inherent in modern marketing strategies, principles, and practices within the business landscape. This programme is dedicated to equipping students with the necessary knowledge, skills, and competencies to excel in diverse marketing roles across various industries and sectors.

Encompassing crucial topics such as market research, consumer behaviour, branding, advertising, sales management, and digital marketing, students gain a strategic mindset and analytical acumen. This empowers them to make informed decisions and formulate effective marketing campaigns that target and engage consumers strategically. The programme not only emphasizes technical expertise but also places a strong focus on ethical and socially responsible marketing practices, ensuring that graduates possess not only the skills but also the moral compass needed to navigate the ever-evolving marketing landscape.

In summary, the Master of Business Administration in Marketing programme is meticulously designed to shape individuals into well-rounded marketing professionals. Graduates are equipped to drive organizational growth, build brand equity, and successfully navigate the dynamic and competitive global marketplace.

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Course Objectives

Technical Competence in Computer Science

One of the key benefits of pursuing a BSc Computer Science with Management degree is the solid foundation in computer science it provides. From programming languages to algorithms, database management to software development, you will gain a comprehensive understanding of the technical aspects of computer science. These skills will enable you to design and develop software systems, analyze complex data sets, and tackle real-world computational problems

Business Acumen and Management Skills

In addition to in-depth technical knowledge, this degree program equips you with essential business acumen and management skills. You will learn about organizational behavior, strategic management, project management, and entrepreneurship. This unique combination of computer science and management will make you well-rounded and better prepared to take on leadership roles in the tech industry.

Entry Requirements

This course creates a platform for an advanced financial education and you will explore a systematized flow and management of money and assets. Banking and Finance affords you an endless career options as you acquire expert knowledge, skill-set and requisite fundamentals of the financial world.

First-degree holders

Applicants should hold a bachelor’s degree from a recognised University with at least a Second Class Honors, (lower division). A post-degree work experience is required. 

Professional Applicants 

Applicants who hold membership of a recognised professional body such as Institute of Chartered Accountants, Ghana (ICAG), Association of Chartered Certified Accountants (ACCA), Chartered Institute of Management Accountants (CIMA), Institute of Chartered Secretaries (ICSA), Chartered Institute of People and Development (CIPD), and Chartered Institute of Marketing (CIM) may be considered for admission.

International Applicants

International applicants with international qualifications equivalent to degree (for example, Level 6 Diploma in the UK) or graduate diploma must be approved/confirmed by the Ghana Tertiary Education Commission (GTEC) before granted admission. 

NB: Selection of candidates for admission to the programme shall be by interview.

Academic Modules

No.

Course Code

Course Title

Credit Hours

1

GSMA 5513

Business Economics

3

2

GSMA 5533

Management and Organizational Behaviour

3

3

GSMA 5573

Business and Legal Environment

3

4

GSMK 5523

Marketing Management

3

5

GSHR 5513

Human Resource Management

3

6

GSGR 6500

Entrepreneurship and Start-up

3

Total

18

No.

Course Code

Course Title

Credit Hours

1

GSMA 5553

Accounting and Finance for Managers

3

2

GSMA 5523

Quantitative Methods

3

3

GSMA 5543

Business Research Methods

3

4

GSMA 5543

Strategic Management

3

5

GSMK 5563

Consumer Behaviour

3

6

GSMK 5573

Service Marketing

3

Total

18

No.

Course Code

Course Title

Credit Hours

1

GSMK 6593

Integrated Marketing Communication and Digital Marketing

3

2

GSMK 6593

Strategic Marketing and Brands Management

3

3

GSMK 6593

Sales Management

3

4

GSMK 6553

Marketing Research

3

5

GSMA 6600

MBA Thesis

6

Elective(s) Choose 1

5

GSMK 6513

Sales and Retail Management

3

6

GSMK 6533

New Product & Service Development

3

7

GSMK 6573

International Marketing

3

8

GSMK 6613

Relationship Marketing

3

Total

21

Career Prospects

• Marketing Manager

• Brand Manager

• Market Research Analyst

• Digital Marketing Manager

• Product Manager

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Career Prospects

• Marketing Manager

• Brand Manager

• Market Research Analyst

• Digital Marketing Manager

• Product Manager

Why choose MBA in Marketing

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Tuition costs

Explore detailed information about our tuition costs and payment options. We are committed to providing a transparent and affordable education for all our students.

Domestic fees

4-month semesters

Year 1 Semester Fees
26100.00
(12 credit minimum)

Year 2 Semester Fees
0.00
(12 credit minimum)

Year 3 Semester Fees
None
(12 credit minimum)

Year 4 Semester Fees
None
(12 credit minimum)

  • Total
  • $21,490

International fees

4-month semesters

Year 1 Semester Fees
30000.00
(12 credit minimum)

Year 2 Semester Fees
0.00
(12 credit minimum)

Year 3 Semester Fees
None
(12 credit minimum)

Year 4 Semester Fees
None
(12 credit minimum)

  • Total
  • $21,490

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